SINGAPORE AIRLINES / TOURISM WESTERN AUSTRALIA

Multi Partner Campaign

TWA and Singapore Airlines ran a digital, rich media and video focused campaign which sought to bring to life WA’s wildlife and nature in Perth and beyond as well as to drive consideration and sales for Singapore Airlines on the Perth route.

The campaign reinforced awareness of WA’s diverse experiences to key audience segments and Singapore Airlines’ world class products using targeted VOD, Connected TV Native Video, Video Display and Paid Social.

The campaign was targeted using data alongside
dynamic creative technology to match video content with relevant audience segments to ensure maximum interaction and engagement.

Exposed audiences were tracked and re-targeted using dynamic tactical display and social to drive sales via Singapore Airlines. The campaign assets comprised re-edited video / imagery that merged WA destination content with Singapore Airlines cabin experience

RESULTS

The campaign performed very well against all tracked metrics and over delivered against all KPIs

  • Impressions delivered 30m.
  • Campaign reach of 10m.
  • Video completes were +13% to target.
  • The overall campaign clicks and interactions were +34% to target
  • The campaign retargeting that delivered traffic to Singapore Airlines over delivered +88%
  • Social delivered an interaction rate of over 90K and an overall CTR% of 0.48%