KAVANGO ZAMBEZI

KAZA

KAZA is the Kavango Zambezi Transfrontier Conservation Area, which is a conservation reserve that straddles 5 African states, Botswana, Zambia, Zimbabwe, Angola and Namibia.

Story9 was tasked with developing a creative content campaign aimed at positioning Kaza as a top tourism destination to global audiences.

The campaign included creation of a multi-partner consumer and trade microsite, video content and promotion supported by a fully integrated digital traffic acquisition strategy including digital display, organic and paid search marketing and paid social activity across key UK, European, US, African and Asian markets.

Enhancements to the Uncover Kaza website also included a detailed image gallery and a section for the new Great Kaza Birding Route.

The campaign is now in its 2nd year.

RESULTS

Creation of Multi-partner content microsite

  • 25+ Feature Articles
  • Feature sections on each country within the KAZA region
  • Plan your trip section with Tour Operator itineraries and product
  • Partner Directory with interactive portal back end for Trade
  • Editing of partner video content
  • Searchable Image Gallery

Advertising assets

  • Rich native content units
  • Digital Video Ad units
  • Bespoke Native Content Unit
  • Tactical Digital Display
  • Paid Search placements and strategy
  • Social Carousel

E-newsletter

  • Creation and production of quarterly newsletters to 500+ suppliers and buyers

Results: 1.3m content views, 413K interaction with content, 14K users to the site